I really enjoyed this event. It was a very interesting and exciting panel of experts in the food industry who represented many facets of that industry. These events never seem long enough because they are so interesting. You did a great job asking questions of the panel as well.  I spoke to a few of the panelists after the event and they were very helpful in answering my questions.

Keep up your great work and a big thank you for keeping your clients connected to such interesting and successful business people and innovators. I so appreciate the opportunity to participate in these events. They inspire me to continue focusing on my Entrpreneural ideas, beliefs and ways to make them happen.

Best Regards,

C. Therese

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I loved the event and topic.  Although my professional interests are not in the food industry per say, I was extremely inspired by the “leap of faith” of the panelists.  Dare to dream and even if someone says it will never work, push ahead and stay with your concept.  This is something I can relate too as an early investor and visionary with Tom.  Loved the space too.

Thank you - it was great. You are the best - your fan,

Ruth Wagner –VP Sales/Shareholder–CMP.LY–http://cmp.ly/4/gropz5

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I found every thing i heard very informative. Most of the comments from your panel that applied to us were things that confirmed our thoughts. such as the negatives of groupon and discounting. sticking to quality and stop chasing the dollar. Costomer service. We got alot out of it.

Thank you, Tim

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Thanks for yesterday’s invitation and for hosting a great event. You really do a wonderful job moderating and keeping the conversation interesting by asking compelling questions. I’ll definitely be attending future events.

Thanks, Chris

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Great content. Great Panel guests. Great info. You should be proud of yourself and the MC was key to the event moving forward.

Joe

Our panelists ranged from those who started with extensive food industry experience to those who began with nothing more than a vision and passion for food. Both R.J. Melman and Rakesh Patel, a partner of Lettuce Entertain You Enterprises and the president of Raja Foods respectively, grew up in the industry; David Grossman, whose latest project is the Freshii restaurant chain in Chicago is a longtime franchise expert. By comparison, Florian Pfaler, founder of Hannah’s Bretzel, with nothing more than a background in advertising, and Matt Matros, the owner and creator of Protein Bar, paved their own paths.

Questions about the trials and tribulations of starting a successful food-based business set the tone for the discussion. In such a tough economy, attendees wanted to know “the secret” to our panelist’s successes. The answer? You can’t be afraid to take a leap of faith. Even if your concept is new, untested and people are telling you that it will never work, stay true to your concept. Also, don’t chase the dollar. Rather, continue to press on. Hannah’s Bretzel, for example, according to Pfahler, was deemed a crazy idea by his friends; they didn’t believe there was a market for a “carb”-based business in the hay-day of the Atkins and South Beach diets. But Florian executed his vision anyways– that fast casual, tasty and healthy, are not mutually exclusive, he explained to the standing-room only crowd on Wednesday. He added that a strong concept based on fresh, organic ingredients, whole grain nutrition and strong environmental business practices, can always be a huge success if executed correctly.

When asked about how important location is, RJ Melman, having something of an expertise as the proprietor of several Chicago hotspots (Hub51, Paris Club and the new RPM Italian), explained that the restaurant concept should come before location. “We come up with a concept and then look for a space that fits that concept,” Melman explained, adding that if you effectively execute a strong concept, the customers will come to you, wherever that may be.

Another substantial tone of the afternoon was to be prepared for a tough industry. Do careful research and write a comprehensive business plan, if for no one other than yourself.  Also, mentors are important.  Matt Grove, partner and president of Katama Company, the largest organic beef company in the United States, explained how he was selling organic meat out of the back of his pick-up truck when he met his mentor in Northern California.  New concepts can be a hard sell, but with passion and willingness to learn, success is achievable. That willingness to learn and roll with the punches was echoed by Matros, “40 things will go wrong today at Protein Bar, but that’s the exciting part of the industry. It’s always a learning experience.”

Call or Email Saper Law for a confidential, free, consultation today.

808 Holdings, LLC, AF Holdings, LLC, Axed Braun Productions, Baseprotect UG, LTD, Boy Racer, Inc., Bubble Gum Productions, LLC, Camelot Distribution Group, Inc., Celestial, Inc., Cinetel Films, Inc., Combat Zone Corp., CP Productions, Inc., Digital Sin, Inc., Discount Video Center, Inc., Evasive Angles Entertainment, Exquisite Multimedia, Inc., First Time Videos, LLC, 4 Twenty Media, Inc., Future Blue, Inc., GRHK, LLC, Hard Drive Productions, Inc., Heartbreaker Productions, Inc., Imperial Enterprises, Inc., John Wiley & Sons, Inc. v. Does 1-35, K-Beech, Inc., Liberty Media Holdings, LLC, Lightspeed Media Corp., MCGIP, LLC, Malibu Media, LLC, Maya Ent. Group, Inc., Media Products, Inc., Metro Interactive, LLC,  Millennium TGA, Inc, New Sensations, Inc., Next Phase Distribution, Inc., Nu Image, Inc., NuCorp, OpenMind Solutions, Inc., Pacific Century International, Pacific Century International, LTD., Patrick Collins, Inc., Pink Lotus Entertainment, LLC, Raw Films, Ltd., SBO Pictures, Inc., Stagliano dba Evil Angel Productions, Sunlust Pictures, LLC, Third Degree Films, Inc., Third World Media, LLC, Voltage Pictures, LLC, Well Go USA, Inc., West Coast Productions, Inc., World Digital Rights, Inc., Xpays, Inc., and Zero Tolerance Entertainment, Inc.

]]> http://saperlaw.com/blog/2012/05/18/sued-by-an-adult-film-company/feed/ http://saperlaw.com/blog/2012/05/12/daliah-saper-interviewed-on-fox-news-regarding-effective-social-media-campaigns/ http://saperlaw.com/blog/2012/05/12/daliah-saper-interviewed-on-fox-news-regarding-effective-social-media-campaigns/#comments Sat, 12 May 2012 18:20:07 +0000 Saper Law http://saperlaw.com/blog/?p=1776 On May 10, Daliah appeared on Fox New to talk about trending tweets and a new interest in more ‘private’ social networks–among other social media topics. Watch the video here:

Details below:

Social Media: Best Practices and Trends

You can’t deny the power of social media and how deeply embedded this communication channel is within our personal lives, the companies we work for and the businesses we do business with. Facebook has over 800 Million accounts globally, disgruntled employees are taking to blogs to share their stories and 25% of newborns today already have a social media presence. So what does this all mean for your HR department as the lines of personal and professional blur? Can the information a candidate posted from college be used against them in as a candidate? Can you request the log in credentials of your staff’s social media accounts? Is there a real ROI to using social media to find candidates?
Join us to discuss the Best Practices and Trends in Social Media to learn more. We will be welcoming Tom Gimbel, CEO of prominent contingency search firm The LaSalle Network for opening remarks about the generational differences in today’s workplace and the impact in recruiting and retaining efforts.

We will additionally be featuring a panel discussion with industry leaders in the subject of Social Media and Recruiting: Nancy Harris, Human Resources, BP Global Oil Americas; Daliah Saper, Saper Law Offices, a leading Chicago law firm specializing in intellectual property and social media concerns; Autumn McReynolds, Web Content Strategist at TalentMinded, a sister company of CareerBuilder with the sole focus of furthering the understanding of social media in the workplace.

Keynote Speaker:
Tom Gimbel, CEO of The LaSalle Network

Featured Panel Guests:

Nancy Harris, Human Resources, BP Global Oil Americas
Daliah Saper, specializing in Social Media, Saper Law Offices
Autumn McReynolds, Web Content Strategist, TalentedMinded
Chloé Rada, Senior Marketing Manager - Talent Acquisition, Sodexo @SodexoCareers

Details at: http://beu.eventbrite.com/

FRIDAY, May 11
6:00 PM - Pitches
7:30 PM - Teams Solidify
8:00 PM - Speakers
9:00 PM - Execute
11:00 PM - Venue Closes

SATURDAY, May 12
9:00 AM - Doors Open
12:00 PM - Lunch Workshops
6:00 PM - Dinner Workshops
7:00 PM - Leader Meeting
11:00 PM - Venue Closes

SUNDAY, May 13
9:00 AM - Doors Open
12:00 PM - Lunch Workshops
3:15 PM - Presentation Slides Due
4:00 PM - Judges Take Seats
5:30 PM - Presentations Finish - Beverages Served
6:00 PM - Winners Announced
7:30 PM - Venue is cleaned & closed, attendees head to a local bar

Daliah’s 2011 lecture at the Illinois Institute of Technology Chicago: http://saperlaw.com/blog/2011/03/23/daliah-saper-lectures-at-illinois-institute-of-technology-netsecure-2011-conference/

Daliah’s 2010 lecture at the Illinois Institute of Technology Chicago: http://saperlaw.com/blog/2010/02/24/daliah-saper-to-give-presentation-about-computer-fraud-and-abuse-act-at-netsecure-2010-conference/

Daliah’s 2009 lecture at the Illinois Institute of Technology Chicago: http://saperlaw.com/blog/2009/03/08/daliah-saper-lectures-at-netsecure-2009-it-security-and-forensics-conference/

RSVP here: http://momroundtable.eventbrite.com/

Register here: http://techcocktail.com/event/tech-cocktails-chicago-mixer-2012-sponsored-by-chicago-micro#.T3om4tWnfoA

To register click: http://www.iwoc.org/calendar?eventId=464555&EventViewMode=EventDetails

Drive Traffic & Maximizing Exposure for your Brand on Pinterest Scott Kleinberg, Social Media Specialist, Chicago Tribune will give you the latest information on: Brands who are winning with Pinterest and why Most effective ways to drive traffic via Pinterest Practices to avoid when Pinning How to build your Pinterest following Tips on finding people and brands to follow Legal Implications of Pinning Daliah Saper, Attorney, Saper Law Offices Overview of the new Terms of Service Valuable information on rules related to pinning copyrighted material Tips on protecting your blog or business from violating copyright law Master Your Brand Strategy on the new Facebook Timeline for Business Pages Carla Furca, Social Media Manager, Sears Holdings will share: General overview of the benefits and hurdles of Facebook fan pages Valuable information on marketing implications of the new timeline Tips on leveraging the new timeline for your marketing efforts

May Hot Topic Event Interested in learning about Google Plus? We wanted to make sure each speaker had enough time to give you valuable tips and answer all your questions so April’s event will focus exclusively on Pinterest and Facebook.   May’s event will feature best practices for leveraging Google Plus to share the right content with the right people. Register for our updates to be the first to hear about event announcement.  Space will be limited, and will fill up past.

Who Should Attend

• Social Media Managers and Directors
• Community Managers
• Marketing Managers and Directors
• Social Media Consultants
• Small business owners interested in using social media to drive website and brick and mortar traffic

Ticket Price Includes one drink ticket compliments of Rockit, passed appitizers, networking and a dynamic panel.

Thank you to our venue sponsor

rockitbarandgrill.com
Rockit Bar & Grill, located in the heart of the booming River North Neighborhood puts Executive Chef James Gottwald’s contemporary culinary twist on the traditional bar and grill. Offering outstanding casual American cuisine, using the freshest ingredients available in a mouthwatering menu that includes salads, sandwiches, and entrees. Rockit Bar & Grill is the premier downtown bar and grill, with the famous Rockit Burger being named the best in the nation by “Good Morning America” as well as the restaurant itself being called one of the top concepts in the world by Conde Nast Traveler.

The Illinois Supreme Court should issue its decision in a few months.

Decades After Pepsi, MOM Is ‘Choice of a New Generation’

Instant-Cereal Marketer Assumes Soda Marketer’s Iconic Tagline

News flash: Pepsi is no longer the “Choice of a New Generation.” As of today that distinction belongs to a small instant-oatmeal brand owned by MOM Brands, which said it has scooped up the iconic trademark once used by the cola giant.

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MOM Brands said it secured the “Generation” slogan after Pepsi allowed its trademark to lapse. A PepsiCo spokesman said the last time the company used the trademark was in 1991. The company declined to further comment for this story.

It’s fairly unusual for a marketer to recycle another company’s sales pitch, and such a move comes with potential legal barriers, trademark lawyers said. For instance, the original owner could try to reassert its claim in court.

But the approach suits the penny-pinching style of MOM Brands, which wanted to avoid the costly exercise of paying a branding agency to create something from scratch, said Linda Fisher, the company’s corporate communications manager. “We’re a little bit scrappy,” she said. “It makes sense. We’re not force-fitting it. Better Oats is the choice of a new generation. It just happens to apply to oatmeal, not cola.”

MOM Brands also happens to compete with PepsiCo-owned Quaker Oats Co., which dominates the oatmeal category. Quaker has a 42% market share for its top brand, compared with 1% for the top Better Oats variety, “Oat Revolution,” according to SymphonyIRI, which excludes Walmart Stores data. While MOM Brands seems to be getting a kick out of using a competitor’s old tagline, Ms. Fisher conceded that “we’re David, they’re Goliath,” and “so we probably didn’t scare them too much.”

While trademark law can get complicated, the guiding principle is that if you don’t use it, you lose it, lawyers told Ad Age. “You can’t warehouse marks indefinitely just because you are a big company,” said Daliah Saper, an intellectual-property attorney in Chicago. “Unless you can demonstrate use … the mark goes back into the pool of words other people could use.”

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MOM Brands, a 92-year-old family-owned company, revels in its frugality. It rarely advertises, doesn’t have a creative agency and even avoids basic tactics such as focus groups — all so it can keep prices low on a portfolio that includes cereals sold under the Malt-O-Meal banner, which made Ad Age’s list of America’s Hottest Brands last year.

For the Better Oats campaign, the marketer used crowdsourcing agency Poptent, which fielded some 100 video submissions before MOM Brands settled on Mr. Anderson’s entry. MOM Brands plans to place the ad on its YouTube Channel and Facebook page, as well as on choiceofanewgeneration.com. Plans also include ad buys on sites run by Comedy Central, Hulu and MTV, Ms. Fisher said.

The campaign’s total cost is only about $150,000, she said. Mr. Anderson will take home a total of $7,500. Michael Jackson, on the other hand, got a reported $5 million from the Pepsi deal he struck in the early 1980s.

Suffice it to say, the newest New Generation is a lot cheaper than the old one.

Responsible business owners ask their attorneys to craft privacy policies to ensure that their customers are apprised of the collection of any personal information. The problem, however, is that there are no uniform privacy rules.  Attorneys need to consult a slew of Federal and State laws to ensure privacy laws are not being violated.

To solve this problem, the Obama Administration recently issued the Consumer Privacy Bill of Rights on February 23, 2012.

Read Saper Law’s explanation of the Consumer Privacy Bill of Rights below:

Background

Online retail sales in the United States total $145 billion annually and there were 845 million active Facebook users as of December of 2011. The result is an abundance of data being analyzed and shared across services and third parties. Much of the personal data used on the Internet, however, is not subject to comprehensive Federal statutory protection, because most Federal data privacy statutes apply only to specific sectors, such as healthcare, education, communications, and financial services. Inconsistent privacy protection can lead to the violation of individual rights, discrimination, and identity theft estimated to cause economic losses of more than $15 billion in a single year. The White House report Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy seeks to prevent these injuries by filling the gaps in consumer privacy protection and clarifying how companies collect and use personal information.

The Report

The report contains a Consumer Privacy Bill of Rights including individual control, transparency, respect for context, security, access and accuracy, focused collection and accountability. Both public and private sector participants—companies, trade groups, privacy advocates, academics, State Attorneys General, Federal civil and criminal law enforcement representatives, and international partners— will define how the bill’s principles are translated into real standards through a multi-stakeholder process. The resulting guidelines may be passed into law by Congress, or in the absence of Federal legislation, be a voluntarily adopted code of conduct enforced by the Federal Trade Commission.

The Debate

Supporters of the bill are optimistic that transparency and consistency will increase consumer trust and ensure the Internet remains a platform for innovation and economic growth. Most notably, companies that represent the delivery of nearly 90 percent of online behavioral advertisements, including Google, Yahoo!, Microsoft, and AOL have agreed to comply when consumers choose to control online tracking via a Do Not Track option.

Others doubt whether the bill will have enough of an impact to reach the desired goals, either as a voluntary measure or once made into law. Concern is raised over the influence of companies like Google, Microsoft, Yahoo!, and Facebook in potentially watering down the rules through the multi-stakeholder process. Inevitably, companies will have difficulty determining how to comply given that the bill will not implement an exact template for privacy standards. Additionally, skepticism looms over the Federal Trade Commission’s ability to enforce the bill due in part to its limited action against Do Not Call violators.

Both sides agree the bill serves as a message from the current administration and sheds light on the growing need for online data protection.

Impact on Your Business

Because the bill serves only as a blueprint for a future code of conduct, it is unclear how the potential legislation will affect our clients’ endeavors. As outlined in the report, the rights require that companies provide clear descriptions of what personal data they collect, why they need the data, how they will use it, when they will delete the data or de-identify it from consumers. Businesses could have to face the choice of adopting FTC regulations and facing enforcement measures, or refraining from participating and potentially losing customers due to lack of trust.

The bill also indicates that when a company wants to use personal data for purposes inconsistent with the context in which consumers provide the data, such as sharing with third parties, it must first ask and provide heightened measures of transparency and individual choice. For many clients, this has potential to harm the advertising business model of selling analytics if large numbers of consumers opt-out of tracking. Additionally, the bill requires companies to safeguard consumer information using reasonable measures. In the event of a data breach, how courts will define the standard and find fault is sure to be an area of contention. As the multi-stakeholder process progresses it will be exceedingly important for companies to clarify their data collection processes and comply with industry expectations.

Contact Saper Law at 312.527.4100 or ds@saperlaw.com if you have specific questions about the Consumer Privacy Bill of Rights, privacy policies, terms of use, or doing business online.

]]> http://saperlaw.com/blog/2012/03/08/saper-law-explains-the-consumer-privacy-bill-of-rights/feed/ http://saperlaw.com/blog/2012/03/08/daliah-saper-heads-to-sxsw-in-austin-texas/ http://saperlaw.com/blog/2012/03/08/daliah-saper-heads-to-sxsw-in-austin-texas/#comments Fri, 09 Mar 2012 02:05:09 +0000 Saper Law http://saperlaw.com/blog/?p=1686 Daliah Saper will be traveling to Austin, Texas to participate in South By Southwest Interactive (SxSW). During her stay (March 10-12), she will attend industry events and meet with clients.  If you are interested in meeting with Daliah at SxSW, send her a message through twitter: www.twitter.com/saperlaw

Check out some press coverage here:

Purchase tickets here:

http://www.chicagofashionfoundation.com/index.php?option=com_content&view=article&id=133&Itemid=2

More details below:

The 2012 CFF Annual Scholarship Event

SAVE THE DATE - OFFICIAL INVITE TO COME

HOSTED BY:
The Chicago Fashion
Foundation
Date: Wednesday, March 7, 2012
Time: 6-9 p.m.
Location: Chicago Cultural Center

$55 VIP tickets; $35 General Admission
Gift Bags for VIP guests
Limited Quantity available

Launching a new outreach to entrepreneurial mothers, SCORE will hold a “Moms In Business” Roundtable event on Wednesday, March 7, 2012 from 1 - 4 PM. The Roundtable will be led by mom entrepreneurs who will address the challenges and benefits of building and running one’s own venture, particularly in today’s rapidly evolving business business terrain.

We hope to have a lively Q&A as you bring your own concerns, dilemmas and contributions to the table. The panel of speakers includes Daliah Saper, Principal Attorney at Saper Law; Ahila Livingston, founder and CEO of Andromedae Solutions; and Jill Salzman, author of “Found It: A Field Guide for Mom Entrepreneurs”, and founder of The Founding Moms.

This event is geared towards women who run their own businesses and have children. The three hour event includes time to learn, interact and network. We regret no child care is available on site.

Location SCORE/SBA Office 500 W. Madision Ave Suite 1150 Chicago, Il 60661, IL  Map Date and Time Wednesday, Mar 07, 2012 01:00 PM - 04:00 PM Central Add to my Outlook Calendar

Titled New Developments in Social Media and the Law: An Overview + Discussion of Recent Cases, Daliah expanded on her 2009 presentation titled An Introduction to the Legal Issues Surrounding Social Media.

The 2009 presentation has received over 26, 000 views on slideshare: http://www.slideshare.net/DaliahSaper/legal-implications-of-social-media

If you would like to book Daliah for a speaking engagement, please call 312.527.4100 or email ds [at] saperlaw.com

Read an excerpt from the article here:

Chicago Daily Law Bulletin
January 30, 2012 Volume: 158 Issue: 20
Lawyer’s networking helps build firm
By Bethany Krajelis
Law Bulletin staff writer

Daliah Saper said her age, interest in the arts, knack for networking and a little luck shaped her law practice.

Saper, 31, founded Saper Law Offices LLC in 2005 with a laptop and no clients. Her firm, which focuses on a variety of intellectual property, business, entertainment, social media and litigation matters has since grown to include two other attorneys and a solid client list.

“I knew no one was going to hire a relatively young lawyer to handle mergers and acquisitions so I let that shape my practice,” she said. “I was lucky. A lot of things were happening at that time.”

Back in 2005, Saper said she found herself in the middle of a social media phenomenon and an explosion of technology startup companies, a combination that created a new niche in the legal profession.

While she said she “was in the right place at the right time,” those who know Saper said she deserves all of the credit.
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Saper said she is glad she took the risk of starting her own firm and enjoys going to work everyday. One of her favorite parts of her practice, she said, is trying to resolve the unique challenges that come along with the Internet.

She said the court system has not caught up with social media. Saper will also soon argue what is believed to be the first social media case of its kind before the Illinois Supreme Court.

The justices agreed to hear the case, but have not yet set a date for oral arguments. The case is Paula Bonhomme v. Janna St. James, Nos. 112393 and 112398 cons.

In addition to taking cases on the subject, Saper frequently speaks on social media. She said she will travel to a conference in China this week to talk about how social media sites relate to the airline industry.

Sandy Rueve, founder of She Beads, a handmade clay jewelry company, said she met Saper at a networking event for local designers about seven years ago and immediately hired Saper to replace her longtime corporate attorney.

Rueve said Saper didn’t just take the time to get to know her company’s legal issues, but took it a step further by coming to her studio “just to get a feel for my business.”

“She understands my needs and understands them quickly and explains things clearly,” Rueve said. “She is so easy to work with and has a great personality. I love her and I can say that without hesitating.”

bkrajelis@lbpc.com

The International Air Transport Association (IATA) is an international trade body, created over 60 years ago by a group of airlines. Today, IATA represents some 240 airlines comprising 84% of total air traffic. The organization also represents leads and serves the airline industry in general.  The annual IATA Legal Symposium has established itself as the world’s premier aviation law event. Every year the IATA Legal Symposium has traditionally brought together leaders in their fields, as in-house counsel, private practitioners, and government lawyers offer their knowledge and expertise in a unique learning and networking experience.

Daliah was invited to moderate and participate in the first ever social media themed legal panel, covering a wide range of social media topics. Her co-panelists included Michael Carbone, Director of Litigation for Jet Blue.

Full description below:

Facing up to Facebook:

The Significance and Legal Implications of Social Media for the Airline Industry.

This panel discussion will examine the pervasiveness of social media sites like Facebook and Twitter, their utility for the airline industry, as well as the legal issues and risks posed by social networking. From its role as a vital tool for marketing, customer relations, and crisis management, to the legal issues presented by employees’ social networking activities, to the growing discovery and use of evidence from social media sites in litigation, social media is here to stay. This lively panel discussion by legal experts and industry insiders will help you navigate the changing legal landscape.

• Daliah Saper, Professor at Loyola University College of Law, Chicago; Principal at Saper Law Offices (Moderator)

• Nigel L. Howard, Partner, Covington & Burling LLP

• Michael P. Carbone, Director Litigation, JetBlue Airways Corporation

• John D. Goetz, Partner, Jones Day, Pittsburg