With the rise of Facebook, Twitter, Snapchat, and other social media platforms, many businesses now turn to people with large online followings to promote and generate awareness of their company, brand, or product. Hiring “influencers” requires different agreements for different platforms– an Instagram photo promotion is obviously quite different from a Youtube video review. In order to ensure that the responsibilities of both parties are understood, outlining duties and expectations, schedules, ownership of intellectual property rights, and compensation details in an influencer or affiliate agreement is essential.
Saper law can help you tailor an influencer agreement according to the nature of the relationship, the social media outlet(s) to be used, what the message or advertisement will be, what disclosures are required by the Federal Trade Commission (FTC), and how the message will be delivered.
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