Saper Law Client Spotlight
Saper Law’s Client Spotlight
is a series highlighting our various practice areas through client features. This month, we are highlighting our Social Media Law practice area by shining a spotlight on Saper Law client, Kayla Malec
Kayla Malec is a social media influencer and beauty blogger who has over 12 million followers on TikTok and over 1 million subscribers on YouTube. Kayla focuses on promoting fashion, beauty, and a positive lifestyle.
Not Just Your Average TikToker
Since 2019, this 18-year-old Indiana native has amassed almost 800 million likes from 12.9 million followers on TikTok (@kaylamalecc). Kayla has also built a YouTube channel with 1.38 million subscribers where, in addition to her typical beauty-centered content, she creates “storytime” videos on a variety of subjects about her life. These are longer-form videos where content creators share more intimate stories with their viewers in order to more deeply connect with them. Kayla has also branched out into recording podcasts and collaborated with famous beauty influencers like James Charles in videos that have collectively garnered millions of views.
Kayla recently collaborated with James Charles, another major name in the beauty community, who featured her on his 23.9 million-subscriber YouTube channel.
Do You Need Similar Assistance?
Saper Law serves as social media and business law counsel to Kayla Malec, advising her on a variety of contracts associated with protecting her content and monetizing her large following.
If you need similar assistance, click HERE to schedule a consultation.