False advertising laws are designed to protect consumers so that no business may make false, misleading, or deceptive claims about a product’s price, quality, or purpose. Specifically, the Lanham Act states that false advertising is “any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities” (15 U.S.C.A. § 1125(a)).
Saper Law can help you and your business walk the fine line between false and compliant advertising by providing in-depth advertising reviews for FTC compliance as well as compliance with various state and local consumer protection laws. Additionally, we have experience representing clients facing false advertising litigation.