Daliah Saper is featured instructor for SoftwareCEO.com Web Seminar

Register:
https://www.softwareceo.com/events/schedule.aspx?mi=1&sku=152

“My Software’s Worth WHAT??  5 Approaches to Valuation”

September 18, 2008
9am Pacific, 12pm Eastern

What is it about?

A common question many entrepreneurs ask is: “How do I assign a value to my intellectual property?”

Knowing what your IP is worth is essential if you’re involved in acquisitions, litigations, or disputes. It’s also required if you’re in the process of licensing your software to a third party (and, conversely, you need to know the value of their software if you’re trying to license from a third party).

The problem is that software comes in so many forms. It can be pre-packaged for retail distribution or an online SaaS application. It can be available for resale or only used internally. It can be as simple as a web site that generates basic web graphics, or a highly scalable online financial system. It can be as complex as millions of lines of code for an advanced operating system and as subtle as a financial process list.

Attaching a dollar value to intangible assets— that is, intellectual property — is not a simple process. There is likely no one single “correct” valuation. Maximizing the value of intellectual property rights involves an understanding of the factors that affect the value of those rights.

This class covers 5 primary methodologies that you can use to get a better handle on the value to your software… both to you and to the guy on the other side of the table.

Who should attend?

CEOs, CFO’s. VPs/Directors of Sales, VP/Directors of Marketing, VP/Directors of Finance

What will the class cover?

This class will provide attendees with:

• An overview of valuation concepts, including these important considerations:
  • Timing
  • Risks
  • Cost to design around
  • Cost savings
  • Incremental revenues
  • Profits
• An understanding of 5 major approaches to software valuation, including:
  • Market approach
  • Income approach
  • Cost approach (asset-based approach)
  • Decision tree approach
  • Real option valuation
• Considerations regarding forms of compensation, considerations for both licensors and licensees, and range of negotiations (licensee ceiling vs. licensor floor)
• How to protect your IP
  • Registration
  • Maintenance (through patents, trademarks, and copyrights)
  • Protection
  • Enforcement

How do you know if you need this class?

This session’s information will benefit you if:

• You’re preparing to license your software or technology to a third party, or license it from a third party
• You’re involved in litigation regarding patents or license agreements
• You’re involved in a merger or acquisition
• You’ve have intellectual property and are interested in protecting it

What should you do ahead of time?

Identify your key intellectual properties, the value you’ve assigned to them and the methods you used to do so.

Register:
https://www.softwareceo.com/events/schedule.aspx?mi=1&sku=152