December Client Spotlight: Ross Floyd
Meet Ross Floyd
Ross Floyd is a director and photographer leveraging new technology and artificial intelligence (AI) to tell stories for global and local brands. Ross lectures internationally, on storytelling, AI and its influence on the creative process.
Saper Law has worked on complex contracts for Ross, carefully specifying who owns the Intellectual Property (IP) when working in emerging or new media.
Earlier this year, attorney Daliah Saper joined Ross Floyd and the expert panel at Resolution Studios’ event, “The Robots Are Coming.” The event explored how AI is transforming creative industries.
Resolution Studios, known for its cutting-edge virtual production capabilities, kicked off the event with a presentation on the evolution of videography. They also showcased their Mo-Sys Real Time Camera Tracking technology, which allows production companies to produce complex scenes cost-effectively in-studio rather than on location.
Following the tech demonstration, Daliah and her fellow panelists explored how AI is reshaping creative work. Fielding questions from the audience, Daliah spoke on the legal challenges surrounding AI, particularly in copyright law. She shared insights on how the U.S. Copyright Office currently views AI-generated content, referencing recent case law and emerging precedents.
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