American Marketing Association New Orleans Chapter invites Daliah Saper to speak about Marketing Nightmares
On February 19, 2014, Daliah Saper will be presenting to the New Orleans chapter of the American Marketing Association along with Steve Lundin.
Their presentation is titled “Marketing Nightmares” and will provide an in-depth look at expensive mistakes, coupled with an explanation of why they happened and what marketers can do to avoid them. This presentation will provide attendees with some of the most important information they can use: a way to avoid their own nightmares. Details below:
Marketing Nightmares!
Avoiding Reputational & Legal Brand Damage
| Title: | Marketing Nightmares! Avoiding Reputational & Legal Brand Damage |
| Speakers: | Steve Lundin, Founder of BIGfrontier Communications Group Daliah Saper, Principal of Saper Law Offices |
| Description: | Join marketing humorist and media consultant Steve Lundin and lawyer Daliah Saper for a rollicking multimedia romp through some of the most notable examples of marketing programs gone awry. You’ll see and hear tales of massive, embarrassing failures from BIG brands and companies like Pepsi, Burger King, Wal-Mart, Edelman and Groupon. These disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” The lessons that these stories impart are invaluable and provide real insight on everything understanding different cultures to managing social network disasters. Marketing Nightmares provides an in depth look at expensive mistakes, coupled with an explanation of why they happened and what marketers can do to avoid them. This fast moving and provocative presentation that will provide attendees with some of the most important information they can use: a way to avoid their own nightmares. |
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RSVP
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Tuesday, February 18, 2014 by 5pm, https://www.amaneworleans.com/eventcalendar?eventId=833498&EventViewMode=EventRegistration |
